Search + PMax

Search is the easiest channel to waste money on. We don't waste it.

Most accounts we take over are burning 30–40% of spend on terms nobody would choose. We find it, fix it, and keep finding it — weekly, not once at setup.

Get my growth plan

One number — cost per booked job, not cost per click

Google Ads is paid search advertising that puts you in front of people actively searching for what you offer — the highest-intent traffic available, and the easiest to waste on the wrong terms. STRYON Growth runs Google Ads for service businesses worldwide.

What's actually going wrong

You have never seen your search terms report

It is the single fastest place to find money you are currently giving away.

Every ad points at your homepage

Message match lifts Quality Score and conversion rate at the same time. Skipping it costs twice.

Performance Max is running without exclusions

Without brand exclusions and asset control it quietly buys traffic you would already have had for free.

Your negative keyword list was built once, at setup

Auctions change weekly. A list maintained once is a list working against you.

Phone calls are not counted as conversions

Google optimises toward what you count. Count the wrong thing and it will get very good at delivering it.

Competitors are bidding on your brand name

Cheap to defend, expensive to ignore, and most accounts are not defending it at all.

How we get there

Full account audit and rebuild

Tight ad groups, real match-type discipline.

google-ads ad creative in feed context 1

Ad-in-context

Landing page per ad group

Ad headline and page headline say the same thing.

google-ads ad creative in feed context 2

Ad-in-context

Negative keyword programme

Maintained weekly, not built once and abandoned.

google-ads ad creative in feed context 3

Ad-in-context

Call tracking

Dynamic number insertion so phone conversions count.

google-ads ad creative in feed context 4

Ad-in-context

Recent work

Ad-in-context

Work sample — coming soon

Video

STRYON Growth

What's included

Full account audit and rebuild
Search, Performance Max and call campaigns
Landing page per ad group
Negative keyword programme, maintained weekly
Call tracking with dynamic number insertion
Location and schedule bidding
Competitor and brand defence
Conversion import from your CRM

Who this is for

Businesses with proven demand people already search for
Accounts with historical data worth rebuilding around
Teams who want phone calls counted properly

Who this isn't for

Brand-new categories with no search demand yet (see AI Ads / Meta Ads)

Questions worth asking before you start

Is Performance Max worth it?

For most service businesses, yes — with brand exclusions, a real asset library and conversion data fed back from the CRM. Without those three it’s a budget shredder.

We already rank organically. Do we need ads?

Often yes for the commercial terms, where the ad block pushes organic below the fold. We’ll show you the split in the audit before you commit.

Launch offer

30% off, on whatever you need built.

Every service, first engagement, for new clients. Tell us what you actually need and we will send your code within one business hour.

30% off the first engagement on any service in our range.
Once claimed you have 30 days to start. The discount holds for that window.
New clients only. Ad spend is separate and never discounted — it is not ours to discount.

Claim my 30% code

Ready to see your growth plan for google ads?

One number — cost per booked job, not cost per click

What do you need?

Which service

Business type

One reply within a business hour. No sequences, no reselling your details.